Marketing Intelligence Report Essay Example | Topics and Well Written Essays - 2500 words

Marketing Intelligence Report - Essay Example They should devise suitable plans and choose appropriate methods in order to gain high quality marketing information to analyse and evaluate. To this end, the process of Marketing Intelligence is essential. This paper will identify appropriate marketing intelligence requirements for business decision-making that are required to design, plan and implement a marketing intelligence programme. This will be done by focusing on how quantitative and qualitative information can be interpreted and coherently presented with the appropriate intelligence that leads to effective marketing and business decisions. The process, quality and outcomes of a marketing intelligence project will be evaluated to substantiate the report. The paper will examine the marketing intelligence issues relative to financial institutions in the UK. The Marketing Concept and Marketing Intelligence Marketing is the procedure through which an organization plans and executes the creation, promotion, pricing and distribution of goods and services to sell and create satisfaction for consumers and to meet organizational objectives. It is thus required for the organization to focus on consumers in order to understand their needs and to make them satisfied in the shortest possible time and in the most efficient ways that prove to be beneficial for both consumers and the organization. This implies that any organization has to get involved in gathering information relative to consumer needs and collect marketing intelligence in order to efficiently meet the given needs. Marketing research is a crucial element of marketing intelligence and helps in improving the management’s decision making process through the availability of timely, specific and authentic information. All decisions taken by the management create specific needs for information without which the pertinent strategi es cannot be developed. In the context of financial institutions in the UK, market intelligence implies the ability of the institution to collect market information in objective and systematic ways and to effectively analyze and interpret the same. This information should be applied in the right context to come up with strategic proposals and action strategies. The application of the information in the right context is the element that differentiates marketing intelligence from market research. It essentially refers to the aspect of information gathering relative to the wider market intelligence processes. A market intelligent financial institution has the ability to ascertain the kind of efficient marketing research tools that are most applicable to resolve its current problems. It implements the most efficient strategies in ensuring outcomes that are reliable and of high quality. Eventually, such institutions are able to incorporate the outcomes of the research to develop efficien t strategies (Kim and Mauborgne, 2004 ). The process of gathering marketing intelligence The process of gathering marketing intelligence for financial institutions is characterized with a gap in terms of tools that enhance their operations. In most cases, the research outcomes are not fully scattered across the entire institution, which prevents them from being effectively included in the business operations. Mostly, marketing research is an isolated effort that does not allow the results to be acted upon effectively. In addressing this issue, it is important to develop a systematic strategy that takes the institution through the complete procedure of marketing activities from designing to implementing and applying. The institution should determine the objectives and

Short answers Essay Example | Topics and Well Written Essays - 250 words - 1

Short answers - Essay Example 2. To the grandmother, a man is a "great man" if his qualities are adjusted to her own. Red Sammy is "great" in light of the fact that he trusts individuals indiscriminately and waxes nostalgic about more pure times—both of which the grandma can identify with. The Misfit is "great" in light of the fact that, she reasons, he wont shoot a woman a refusal that might be in keeping with her own particular good code. Her supposition, obviously, turns out to be false. The main thing "great" about the Misfit is his consistency in experienced his ethical code of "no joy yet meanness." 3. The iron as a symbol represents the tasks and obligations that kept the storyteller from captivating with Emilys life all the more significantly. he dreary movement of the iron moving over and over again over the surface of the pressing board emulates the storytellers perspectives as she moves here and there and then here again over her life as a mother, endeavoring to distinguish the wellspring of Emilys present challenges. 4. Readers find that regardless of the way that Kathy and Tommy imparted an interesting relationship, the way that Kathy says she wasnt crying wild after his consummation and that she drove off to wherever it was she should be, just about puts over the thought that Kathy has learnt to acknowledge the way that she will in the end complete along these lines does not respond in the path in which say, we might in the discouraging and bleak circumstance. In a manner we feel that the "start" that has been in Kathy since the begin has vanished and that the blamelessness of Kathy that has completed the novel, regardless of every last one of rowdy exercises, has

European Union and Free Movement of Labour Essay

European Union and Free Movement of Labour - Essay Example However, in wider political terms, the tolerance of the principle of free labour movement is an important signal of a willingness to treat the citizens of one EU member state as welcome within any other' (Wallace 2004: 3). In the last couple of decades, EU labour migration policies have been largely aimed at preventing labour migration from outside while encouraging labour mobility inside. The eastern enlargement of the EU presents a case whereby, according to the logic of enlargement, nationals coming from the accession states would be treated more like members and would be allowed access to the EU labour market. An increasing migration trend since the 1990s has been the search for temporary--as opposed to permanent--migration, especially from the CEE countries. This kind of migration does not involve residential settlement and does not pose a burden on the welfare states in Western Europe--short-term, income-seeking migrants will usually not draw any public welfare provisions they are entitled to receive (such as medical insurance, social security and unemployment benefits) from the home country. The great majority of Poles, Czechs and Hungarians who contemplate possibilities for migration think of it as a supplement to (not replacement of) their home-country earnings (Morawska 2000). The trend towards temporary migration is demonstrated in a May 2001 survey on labour movement from the Czech Republic, Hungary, Poland, Romania and Bulgaria after accession. Twelve per cent of them intended to work for longer than two years and 13 per cent to settle permanently (CEORG 2001). These forms of mig ration target the country of origin in the end, because the transfers of money and skills emanating from these movements are, in turn, leading to further economic growth within the sending countries (Langewiesche 2000: 15). An increasing tendency in Eastern Europe is incomplete migration' (Okolski 2001). This is a form of mass mobility of very short duration, often documented as tourism, which involves petty trade in cross-border regions. Although the expansion of the EU towards the east will create immigration to the EU member states, it will not lead to significant numbers of immigrants from the new states. A study conducted by the European Integration Consortium at the request of the Employment and Social Affairs Directorate General of the European Commission on the impact of eastern enlargement on employment and wages in the EU concludes that one should not fear massive immigration. According to the study, the number of foreign residents from the CEE countries in the EU would increase annually by around 335,000 immediately after the introduction of free movement of persons. The issue of free movement of labour became prominent during the negotiations for accession between the EU and Greece, Portugal and Spain in the 1980s. It resulted in transition periods for the mobility of labour. Greece joined the European Community in 1981 and only in 1986 was its labour force allowed to move freely in the EU. Spain and Portu gal entered the EU in 1986 with restrictions on labour movement

Forestry Commission Essay Example | Topics and Well Written Essays - 2000 words

Forestry Commission - Essay Example The isolated rural of England, Scotland, and Wales consisted of three thousand employees made it even more difficult to integrate changes. (McCann, 2003, p. 948.) The leaders in charge had been accustomed to doing things the old way. Some realized that in order to implement change and to train their workforce, they had to change themselves. This was necessary in order to create teamwork instead of orders coming down from up top without the involvement of others. (McCann, 2003, p. 948.) The author reports that a manager in Forest District B stated that he realized that in order to create an environment that was team-based, he had to change himself. (McCann, 2003, p. 950.) Consultants helped managers analyze their own attitudes and behaviors. It was believed that at every level, the organizational culture was one of blame and that managers and their workforce would point the finger at everyone else. Leadership events were coordinated to help all transition from the old way of doing things to the new way. Regardless of these efforts, some managerial still refused to change and some even quit. Fifteen selected to retire early and some managers were moved to other posts. (McCann, 2003, p. 948.) Due to the company's extremely hierarchical system, some were skeptical and even reluctant to change. Although the change process was gentle, team members still feel that despite the new district team approach, the entire company is still under the old way. They feel that although they are encouraged to voice their opinion but even so, people are afraid to really say what they think due to fear of the consequences. So they believe that although their district has made some changes, the overall company is still under the old system so there is much skepticism and lack of trust and belief. (McCann, 2003, p. 950.) Resistance to change was also due to low morale and the feeling of hopelessness; like the efforts would be worthless. Although the organization had already shown that it could make changes and deal with them, a problem seemed to be that they were all "changed out". They felt that more and more changes were being imposed on them and that the only solution is that things remain the same and no more changes. (McCann, 2003, p. 949.) Management had the capability to implement change by helping the staff members to grab the initiative instead of having, or feeling, change imposed on them. They had access to consultants to help them do their jobs in implementing, training, and monitoring the changes. They could help people look outwardly at the organization instead of what they are used to doing-looking inwardly. Management also implemented Connect workshop events which allowed group discussions to work through difficult issues that directly affect their workplace. Connect workshops allowed the senior staff to converse with staff directly. (McCann, 2003, p. 948.) These group discussions to come up with solutions helped to reduce the blaming question of "why don't they fix it" Rapid changes were mostly seen in the work culture when this strategy was used. The Connect events were voluntary and it was up to each district whether or not they wanted to participate. (McCann, 2003, p. 947.) The author states on page 948 of his writing that, "The workshops provided a safe environment in which the participants could explore why some of the traditional behaviours

Produce a critical analysis of an article on a current economic issue Essay

Produce a critical analysis of an article on a current economic issue of your choice from the 'Financial Time' - Essay Example According to the news, published in the Financial Times on July 13, 2010, Lord Turner who is the chairman of the Financial Services Authority has announced the new proposals for the mortgage lending policy (Goff and Masters. 2010). The FSA has found that due to the shortcoming of the mortgage lending policies, the customer are facing problem with the repayment of the loan that may lead to credit crunch in financial service sector of U.K. The FSA has conducted a review and analysed the current scenario of mortgage market. According to the review, the FSA has found certain facts indicating the borrowers’ inability to repay the loan. These facts have been discusses below. It has been found that the living cost of 46% consumers’ household has been reduced after the repayment of mortgage. The burden of the mortgage repayments are so high that borrowers are left with no or very little money after the repayment of mortgage. The overall idea of FSA’s proposal for the mortgage loan policy is to ensure that every mortgage borrower will be able to repay the loan. Lesley Titcomb, who is a FSA director of the mortgage market has commented that â€Å"While it is clear the mortgage market has worked well for many, we need to build a strong new framework to protect mortgage customers and to ensure that the problems we have seen in the past do not happen again, particularly as the mortgage market recovers† (FSA-website. 2010). However, the current mortgage market is already in distress as there has been a decline in the house prices and the interest rates. â€Å"Estate agents had fewer inquiries from potential homebuyers last month while the supply of homes for sale showed signs of picking up, adding to fears that the housing market could be poised for further price falls† (Cohen. 2010). The supply of the real estate has gone up but the demand for houses remains weak in the first quarter of this month. The agents

Digital recording equipment Essay Example for Free

Digital recording equipment Essay The use of information and communications technology has permeated almost every fabric of society. The education sector and the teaching of mathematics in particular are no exception. Increasingly, information and communication technologies are being used to administer teaching materials to students. Students also benefit from these tools in their knowledge acquisition (Goodison,2002; Hall and Higgins, 2005; Oldknow, 2002; Wall, Higgins and Smith, 2005) . This development is taking place in the developed as well as the developing world. The usage of information of communications technology has become so endemic that schools and teachers for that matter that fail to participate in this development risk increasing marginalization (Spanos, Prastacos and Poulymenakou, 2002). Information and communication technologies being used in the education sector include computers, the internet, telephone, emails, among others. Other specific tools offered by information and communication technology for teaching and learning have been catalogued by Osborne and Hennessy (2007) as follows: (a) tools for data capture, processing and interpretation such as data logging systems, databases and spreadsheets, graphing tools and modeling environments (b) multimedia software for simulation of processes and carrying out â€Å"virtual experiments†. (c) Publishing and presentation tools (d) Digital recording equipment (e) Computer projection technology These research workers added that these forms of information and communication technology can enhance both the practical and theoretical aspects of teaching. Other advantages of information and communication technology include enhancing the learning experience by offering a more personalized environment to students (Williams, 2005), boundaryless to which teaching materials can be administered and learning received (Osborne and Hennessy, 2007) and its limitless capacity to reach countless pupils and students with the same teaching materials (Van Brakel and Chisenga, 2003. , Johnston-Wilder and Pimm, 2004). It is known that many school pupils and students alike shy away from mathematics, claiming it is a difficult subject. It maybe a worthwhile undertaking to find out how information and communication technology help students overcome the problem of learning the subject and also teachers in effectively teaching it. Also, despite the widespread use of information and communication technology in the teaching of mathematics, few studies have been conducted to assess its effectiveness as a teaching tool and its impact on learning. Consequently, there is paucity of information in this area of education. This study therefore was instituted to help fill the information gap. Specifically, it shall seek to answer the question of whether the use of information and communication technology enhance teaching and learning of mathematics or otherwise. 2. 0 LITERATURE REVIEW 2. 1 Information and Communication Technologies for teaching mathematics Oldknow (2004) has given a vivid description of the information and communication technology hardwares, softwares and gadgets available for teaching and learning of mathematics. According to this author, information and communication technology hardware used to support interactive whole class teaching are conventionally based on a computer (desktop or laptop) or a projector or both. These gadgets can be permanently mounted or are movable. This author also pointed out that the objects projected can be displayed on an interactive white board (IWB) or an ordinary whiteboard or a clear patch of wall or screen. The IWB also come with its own pack of software tools. Two commonly used softwares for teaching mathematics are the Dynamic Geometry Software (DGS) and the Cabri Geometry Software. The former can be used at all levels of education. Other tools in use are the graphical calculators and data-loggers as well as integrated mathematical softwares such as the TI Inter-active. In their book titled â€Å"Teaching secondary mathematics with ICT (Learning and teaching with Information and communication technology), Johnston-Wilder and Pimm (2004) offered useful tools used in teaching and learning of mathematics. For example, they showed how the internet and video conferencing can be used to enhance teaching. They also revealed how interactive boards can be used in the classroom. Softwares that support the teaching and learning of mathematics in primary schools have been categorized by the DfES (2007). These include (a) software for numbering and number patterns (b) spreadsheet software and calculators (c) pixie and roamer programmable toys for stage one pupils (d) shape programs using computer-aided design (CAD), (e) Abacus 1, 2, and 3 teaching software and (f) 123-CD for numeric skill development. 2. 2 The use of information and communication technology in schools In the last decade or two, information and communication technology (ICT) has considerably altered the way and manner teaching of students and pupils, learning and school administration is carried out. According to Gurr (2001) school systems worldwide face increasing pressure to use technology to enhance teaching, learning and administration. This research worker further pointed out that in the school system of Victoria, Australia, school principals had been able to manage the decade of explosive change through an increasing reliance on information communication and technology. Some of the principals he interviewed in this study revealed that they would not have been able to do their work, if they had not been familiar with information and communication technology. A lot of changes have taken place since 2001 in the information and communication technology sector itself and its usage in teaching, learning and administration of schools that lack of knowledge in information and communication technology would have made the work of operatives in this sector virtually possible. Loveless (2003) studied the interaction between primary school teachers’ perceptions of information and communication technology and their pedagogy at Carberry Junior School in England. He found that Information and communication technology was perceived as by the teachers as a social and cultural phenomenon and an ambiguous area constructed as a discrete subject and a ‘new’ field in primary schools. Yuen, Law and Wong (2003), on the other hand, studied the models of change in eighteen schools striving to integrate the use of information and communications technology in teaching and learning across school curriculum in the Hong Kong Special Administrative Region. They found that the strategy adopted by a school instituting such change and the resulting variation of pedagogical practices using information and communication technology was strongly dependent on the school leader’s vision and understanding of the role and impact of information and communication technology in the curriculum, culture and background of the school and its general vision and mission. Hennessy, Ruthven and Brindley (2005) also examined how secondary school teachers of core subjects such as English, Mathematics and Science integrate information and communication technology into mainstream classroom practice in English schools. They found that teachers used Information and communication technology to enhance and extend their existing classroom practice. Teachers also developed and tried new strategies specifically for mediating Information and communication technology supported learning. These research workers also found that teachers were able to overcome potentially obstructive role of some forms of information and communication technology by focusing pupils’ attention to underlying learning objectives. In another study involving a survey of teachers, Ruthven and Hennessy (2003) reported that ICT enabled teachers to facilitate more of their routine components of classroom activity, increasing the productivity of pupils and improving the quality of work they produced. These researchers also added that ICT allowed the teachers’ activities to be carried out more quickly and reliably, with greater ease and higher quality (Ruthven and Hennessy, 2002) Sutherland and co-workers (2004) also studied how teams of teachers and researchers embed information and communication technology into everyday classroom practices to enhance learning. The study focused on the teaching and learning across a range of subjects such as English, History, Geography, Mathematics, Foreign languages, Music and Science. They found that young people out of school uses of information and communication technology influenced their in-school learning. Higgins (2007), on the other hand, has pointed out that there is evidence from research that information and communication technology could help pupils to learn and teachers to teach more effectively. This researcher however, added that there was not a simple message in such evidence that ICT would make a difference simply by being used. In other words, concrete plans and objectives must be set in place and stringently implemented before observable results can be seen. Higgins (2007) further added that findings suggest that although information and communication technology can improve learning, there were a number of issues that must be addressed if technology was to make a difference. These issues are (a) the modest effect of information and communication technology compared with other research interventions and (b) the almost negligible effect of the provision and use of information and communication technology at a general level. Lawson and Comber (1999) have examined the non-technical factors which lead to successful integration of information and communication technology into school curriculum. The factors identified included (a) teachers’ attitudes prior to the innovation (b) the role of the information and communication technology coordinator (c) the attitude of senior management and (d) the existence of adequate support and training. These research workers concluded that the interplay between these four factors provided the necessary conditions for a successful deployment of superhighways technology in the curriculum. According to McCarney (2004) previous studies into teacher attitude and motivation in Scotland, identified staff development as one of the contributing factors to the effective usage of information and communication technology in the classroom. This study further revealed that there was the need to place greater emphasis on the pedagogy of information and communication technology. The study concluded that these findings should be of interest to all involved in teacher education and the continuing professional development of teachers. 2. 3 Problems associated with information and communication technology usage in schools The use of information and communication technology in the educational sector has not been without its peculiar problems. Littlejohn (2002) has pointed out that common shortcomings in educational design in higher education had not been fully addressed in some schools during the rapid shift towards online, resource-based learning. He noted that a contributing factor to this problem has been the adherence of academic staffs towards passive and didactic forms of online teaching and learning. Continuous professional development has been offered as the most valid way of rectifying this problem (Davies and Preston, 2002; Littlejohn, 2002). There are more primary and secondary schools than schools catering for higher educations, so it can be expected that the problem can be more pronounced in the lower end of the educational ladder. Some educators have suggested that information and communication technology use should start at the schools where teachers are trained. Galanouli and McNair (2001) have shown from a study that students’ use of information and communication technology on teaching practice was necessary for effective future use of information and communication technology in the classroom. They therefore recommended that schools should be supported and resourced properly to enable teachers gain effective information and communication technology training for their future careers. Some researchers have highlighted the negative effects information and communication technology can have on pupils or students. Tolmie (2001) has pointed out that whilst information and communication technology has tremendous benefits, it can have unexpected diverse effects on students according to the setting in which they are used. He counseled that if the object was to exercise control over the outcome, then conditions of use need to be planned for within the design and implementation of the technology. In order to do this, Tolmie (2001) recommended that data should be gathered on how outcomes are affected by the interplay between technology and the context within which they are used. Watson (2004) has bemoaned technology’s role in education. According to this research worker despite the ubiquity of technology in the business world, no clear role has emerged for it in education. He further pointed out that this was happening after many years of national policies and investment in information technologies in the UK and elsewhere. He added that technology is still considered by many people as having been imposed and novel â€Å"outsider† in the pedagogy of schools. Kennewell (2001) has conceded that evaluating the nature and extent of the influence of information and communication technology on the quality of learning is highly problematic, owning to the number and complexity of interacting variables involved in the settings of teaching and learning. These difficulties notwithstanding, Kennewell (2001) pointed out that there was the need to identify, characterize, measure and model more precisely the features and processes through which technology impacts upon teaching and learning. According to this research worker, such information is very much needed by those responsible for allocating large sums of money for the development of information and communication technology in education. METHODOLOGY A qualitative study involving in-depth personal interviews with mathematics teachers shall be conducted. Three teachers shall be engaged for this interview. The questionnaire to be used is given in the Appendix. This study shall endeavour to assess the knowledge and understanding of the three chosen mathematics teachers about information and communication technology as well as problems they encountered in using them. REFERENCES 1. Davies, R. and Preston, M. (2002). An evaluation of the impact of continuing professional development on personal and professional lives, Journal of Computer Assisted Learning, 28(2):231-254.

Compare and contrast of the three women Essay Example for Free

Compare and contrast of the three women Essay Virgin Mary Mary is an important figure in catholic faith, Mother of Jesus Christ in physical body, she is also the spiritual Mother of the Church, the Bishops of the Second Vatican Council gave this title to her. We know little biographical information about Mary, our greatest source would be the books of Matthew, Mark, John and Luke. From these spiritual accounts and knowledge of the everyday circumstances she would have faced comes a picture of the Mary the shepherds would have found in Bethlehem: a woman who was young, devout, offended by injustice, devoted to her child, and, many believe, sorrowful in the knowledge of what his fate would be. Mary was bethroed to Joseph when the angel Gabriel appears to her and says she is to bear the son of God, she asks, How can this be, since I am a virgin? She is told that nothing is impossible with God. Marys consent and willingness to endure social injustice for God is an holy act in itself, as women suspected of adultery were often stoned to death. Throughout her life she seen as very holy and is believed to be the Immaculate Conception i.e. born without any sin. Although Mary herself is holy as well as all her acts, the most courageous act she did was watching her son die on the cross. Mary endured the pain because she was a good piteous woman devoted to God, she knew Jesus death was inevitable. Florence Nightingale Florence Nightingale was born in May 12th 1820. She was an aristocrat born to wealthy British parents. At 16 Florence thought she heard the voice of God telling her that she had a special mission in life. Florence suspected it had something to do with nursing because as a young child she had always enjoyed caring for the sick. Traditionally she was meant to behave like a upper class lady, but Florence was reculant to do so, having found her passions elsewhere. She turned down suitors and social parties to instead take up studying health and medicine. As she was a woman of the upper class, this behaviour was not expected. A cultured lady of that day did not enter in hospital work and her familys opposition finally prevented her from  working in a hospital. She overcame this obstacle by studying at a protestant school for nursing. Later she became the superintendent of a hospital in London. At the Crimean War, Florence was asked to take charge of nursing. There she revolutionized hospital care. She cleaned up the hospital, set schedules, ordered supplies, and once the hospital was running smoothly- taught the soldiers how to read and write. When she returned to England she fell sick from Posttraumatic Stress Disorder. Ministers, heads of government, authors, politicians and reformers came to her for her advice. She received many public honors and was the first woman to be awarded the British Order of Merit. Florence almost single-handedly invented modern nursing, as we know it today, and created a new image of female nurses as a professional class. Irena Sendler Irena Sendler was born in 1910 in Otwock, a town some 15 miles southeast of Warsaw. She was greatly influenced by her father who was one of the first Polish Socialists. During WW11 Irene defied the Nazis and in a show of remarkable bravery, rescued 2,500 Jewish children by smuggling them out of the Warsaw Ghetto. She was rescuing these children from most certain death, as very few came out of the Warsaw Ghetto alive. Irene worked in the Warsaw Social Welfare Department and as a result was able to go about freely without suspicion. When Irene saw the prejudice and terrible conditions that were being forced upon the Jews she was appalled and decided to join the Polish underground resistance movement Aid to the Jews. Irena Sendler accomplished her incredible deeds with the active assistance of the church. I sent most of the children to religious establishments, she recalled. I knew I could count on the Sisters. The children were given false identities and placed in homes, orphanages and convents. Irena Sendler carefully noted, in coded form, the childrens original names and their new identities. But the Nazis became aware of Irenas activities, and on October 20, 1943 she was arrested, imprisoned and tortured by the Gestapo, who broke her feet and legs. Though she was the only one who knew the names and addresses of the families sheltering the  Jewish children, she withstood the torture, refusing to betray either her associates or any of the Jewish children in hiding. She escaped from prison but for the rest of the war the Gestapo pursued her. After the war she dug up the jars and used the notes to track down the 2,500 children she placed with adoptive families and to reunite them with relatives scattered across Europe. This lovely, courageous woman was one of the most dedicated and active workers in aiding Jews during the Nazi occupation of Poland. Her courage enabled not only the survival of 2,500 Jewish children but also of the generations of their descendants. Her courage, strength and the goodness of her spirit is honored forever by those lives she saved. Compare and Contrast Mary, Irena Sendler, and Florence Nightingale all have something in common. Each and every one overcame social injustice, discrimination and prejudice in the name of all things good. Virgin Mary knew she would be shunned, as her baby was conceived before marriage, back then adultery was punishable by stoning to death, yet she agreed to do gods work out of love for the Lord. Irena Sendler risked her life for the 2,500 children she saved, her deeds could have gotten her killed yet her faith and morality was more important to her, and Florence Nightingale overcame the social ethics and restrictions of her time to do what she believed to be Gods work. Another similarity is the fact that all three women saved lives in their own respective way. Unlike Florence and Irena, Mary did her deeds indirectly and in a more spiritual sense, she gave birth to Jesus who is spiritually viewed as the savior of mankind, he gave people salvation, faith and hope. Also, today many people see Mary as a role model and through her seek inspiration that leads many people to give up sin and live a good and holy life. This contrasts to the work of Florence Nightingale and Irena Sendler, these two woman saved people in the physical sense, through knowledge, nursing, and trying to prevent genocide. These woman strike inspiration and strength in all that read their story. Though they come from different eras and have different life stories to tell, all three are fine examples of the strength, faith and capabilities of a woman. Bibliography Internet http://net2.netacc.net/~mafg/mary03.htm http://www.auschwitz.dk/Sendler.htm http://www.catholic.org/saints/saints/lucy.html http://www.catholic-forum.com/saints/stl01001.htm http://www.dnai.com/~borneo/nightingale/tl1.htm http://www.geocities.com/squillin_us/Mother%20Mary.htm http://www.holocaustforgotten.com/sendler.htm Books Book of Saints Mark Straton 1991 J.M Dent Pty. Dictionary of World Biography. Barry Jones 1998 The Age Encyclopedia of World Biography McGraw Hill 1973 McGraw Hill Inc. Florence Nightingale John Drasedon 1988 Wiley and Sons LTD Virgin Mary Linda McWell 1963 Curtin Pty.