Market for Ready-Made Kids' Meals in America Case Study

Market for Ready-Made Kids' Meals in America - Case Study Example National product development involves new brands and innovative technologies aimed to deliver the best possible quality to the end consumer. American consumers are often ridiculed, chided, and scorned for their taste (Healthy, Ready Made Meals 2008). Consumers seem to be well aware of the necessity of improving tastes and satisfying aesthetic and psychological needs. First the functional, physiological, and safety aspects of products must be satisfied. Once these functional standards and values are identified and incorporated into products, the symbolic, aesthetic, and cultural dimensions, which are more related to product visibility and symbolism, become important. They are reflected in consumer purchases of good books, records, paintings, flowers, the application of better color sense, good style and design in the home, and a general upgrading of quality (Lyons 87). These seem to indicate a "better life" and appreciation for aesthetics. From social-cultural perceptive, ready-Made" Kids' Meals become very popular among all social groups. During the last five years, more and more African-Americans and Mexican consumers join the market. also, low price and easy cooking attracts low social classes and working families. During the last five years, consumers become generally more concerned with the intrinsic value or functionality of products.

Lexus company not Evil Assignment Example | Topics and Well Written Essays - 250 words

Lexus company not Evil - Assignment Example He suggests that key danger to the olive tree, which he shows to represent everything that locates roots or anchors us, can come from the Lexus (car) which he shows to represent all the anonymous, homogenizing, transnational, standardizing market forces as well as technology, all which make up the current globalizing economic system. The lexus company should not be termed evil because, the company uses the globalization strategies that are clearly seen and perceived even by its clients (Friedman 59). The Lexus Company’s democratizations have changed their operational strategies, greatly, leading to the perceptions of them being evil in some way. The company’s democratization of finance affects its democratization of technology, which in turn changes the whole operation of the company and how it invests. In short, Lexus has opened their markets and has implemented fiscal policies, all being in line, hence their survival in this globalization age (Friedman 60). As Friedma n suggests in his book, globalization is a force acting throughout the globe, impersonally, like evil, and therefore implementation of globalization strategy should not be a perception of evil (Friedman